• Power of Personal: 20 page no cost download report
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| | | | Friend, discover how Airbnb, Bermondsey Square Hotel and The Inn at Dromoland Hotel are personalising guest experience with IHM's 'Power of Personal' no cost download: sponsored by Avvio |
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According to an Experian survey in 2016, 86% of UK brands use personalisation in marketing. Although a phenomenon of the digital age, personalisation is not new. The purpose of marketing has always been to understand and fulfil customers' needs profitably.
It is the digitalisation of this process that is new, plus a newfound demand for any product or service to be delivered now - if not sooner.
Packed with hotelier case studies and handy tips, this 20 page report sponsored by Avvio and brought to you by the publishers of Boutique Hotel News explores today's 'always on' consumer and how the use of digital devices and marketing is becoming more sophisticated. |
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| | | | EDITORIAL
George Sell. Editor,
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ONLINE SALES, CONFERENCE AND EXHIBITION
Katie Houghton Head of Sales |
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| | International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes two industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com, which keep their respective sectors up to speed with news, comment and opinion.
Our conference experience spans three continents and covers high growth segments including boutique, lifestyle and hybrid hotels, serviced apartments / aparthotels and extended stay, and vacation rental. Our events are renowned for their intense focus and attract quality industry leaders, brands and independents, providing unparalleled networking and learning opportunities. We also organise bespoke educational events and investor breakfasts to bring owners, operators and investors together.
ENGAGE . EDUCATE . INSPIRE . INFORM |
| © 2017 BoutiqueHotelNews. All Rights Reserved. |
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