Wyndham Gets More Loyal + Airlines Sell Premium Amenities + Australia's Huge Campaign

The Travel Industry's Daily Agenda-Setting Newsletter

February 5, 2018 View in browser

Note From the Editor Does a travel company have to be an early adopter to succeed? Wyndham, which didn't launch discounted rates for loyalty program members when many of its rivals did a couple of years ago, is doing so now. The chain obviously feels there's an upside to joining the party. Meanwhile, Etihad wants to let passengers in economy class feel special by selling them the same same style of Christian Lacroix-branded pajamas that passengers up front get for free. Airlines began hawking ancillary products years ago, but this is a definitely a new twist. — Dennis Schaal, Executive Editor The Creative Energy in Downtown Phoenix is a Magnet for Meeting Planners Sponsored by Visit Phoenix Downtown Phoenix has evolved over the last two decades into an urban experience that defines the modern age of meetings and conventions. Read More Top Stories Skift Forum Europe 2018 Program Sneak Peek Are you ready for Skift Forum Europe? We're busy planning the best program ever, and today's your lucky day — We're giving you an exclusive sneak peek of what to expect when you join us in Berlin! Learn more. Coach Passengers Can Get Premium Amenities — For a Price Even if they buy first class pajamas, an upgraded meal, and an amenity kit, coach passengers still won't feel like they're in a premium cabin. But at least some airlines are giving travelers the chance to buy up to a better experience. It's cheaper than an upgrade. Wyndham Finally Joins Competitors With Discounted Loyalty Rates When it comes to Wyndham finally offering loyalty program members discounted rates, it's always better late than never, right? Video: Restaurateur Danny Meyer Encourages Challenging the Status Quo Get enough advice to run a restaurant business — or just a great brand — in two minutes and 30 seconds with Danny Meyer. Tourism Australia's Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be a huge win or a major interception. Google's Product-Led Vision Is Bearing Fruit Little can stop Google Flights and Hotels from continuing to take market share because of Google's speedy response time, enhanced focus on user experience, and position as a dominant search engine — except the looming threat of regulation. Popular Now Airbnb CFO Out in Management Shakeup, No IPO Planned for 2018 In Airbnb's battle of Silicon Valley versus Wall Street, it appears that Silicon Valley has won this fight — for now. Startups Go Direct to Consumers in Battle for Business Travelers Companies have finally realized that creating happier business travelers starts with empowering them instead of ordering them around. Now the rush is on to land those road warriors as customers with the understanding that they are experienced consumers. Universal and Turkish Airlines Are Betting Big on Super Bowl Ads From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You received this email because you are subscribed to Skift Daily Newsletter from Skift.

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