Editor's NoteIn the travel industry, you live and die by your brand. It's what builds loyalty and your bottom line. Airbnb is starting to learn the hard way. Tenants at an apartment complex in Florida, to which Airbnb has lent its name, are furious they weren't properly informed of plans to turn the complex into a homesharing operation. Airbnb would not comment to our Hospitality Editor Deanna Ting, who spoke to angry residents in Kissimmee for her latest chronicle of the company's quest to expand. After you read it, you'll be reminded that the most successful brands never leave their customers feeling blindsided. — Tom Lowry, Managing Editor |
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