When it comes to stories that go viral, none seem to have quite the velocity of those focusing on bad things happening to an airline, whether it's a crash, a plane stuck on the tarmac for hours, or a soused passenger dropping F-bombs at the flight attendants. This instantaneous, real-time news is just a reality for airline PR executives and for their counterparts in the press. Behind much of this hyper news cycle is a company called Dataminr that Senior Aviation Business Editor Brian Sumers profiles today. Dataminr uses artificial intelligence to monitor and scrape social media to set an agenda that is sometimes news, and oftentimes not. Reporters and PR executives are adversarial by nature, but we are sure they can both agree on one thing: their mutual love-hate relationship with Dataminr.
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