
Encompassing diverse markets in mature economies like Australia, Japan, and Singapore, and those with vast growth potential like China, expectations of service and customer experience can vary widely throughout the Asia-Pacific Region. This report looks at strategies to build hospitality customer loyalty through effective use of customer relationship management (CRM.)
This report will:
- Define what the Asia-Pacific travel traveler wants from a hospitality provider and its loyalty program
- Spotlight some of the region's most important markets and their specific characteristics relating to customer expectations
- Examine the interplay between hotel staff and the software layer of customer relationship management systems, and how each can help the other
- Recommend best practices and forward-looking strategies to maximize those tools for customer loyalty and retention
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