Golf-Hotel-Resorts AND CASINO News: Trivago Triples TripAdvisor TV Spend + Big Data Vs. Overtourism + Rail Merger Fervor

July 6, 2017

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Note From the Editor

Whoever said it's impossible to have too much of a good thing should talk to the people of Barcelona, Lisbon, or Amsterdam, where masses of tourists are taking a toll on residents' quality of life. We call the issue overtourism, and for some popular destinations, the trend is becoming a real problem. Tourism reporter Dan Peltier explores a potential solution — Big Data — but explains that important information is often not getting to the local tourism leaders who need it.

In another example of abundance, executive editor Dennis Schaal outlines why our U.S. readers have probably seen a lifetime's worth of commercials for Trivago, TripAdvisor, and other booking sites in recent weeks. All those hotel stays in Barcelona and Lisbon have to be booked somewhere, and sites are fighting for the business.

— Hannah Sampson, News Editor

Start July by Reviewing our Latest Research Reports

Last month Skift launched two brand new Research Reports. One focused on the ecosystem of payment systems within travel, while the other took a deep dive look into TripAdvisor. Get these two reports along with early access to our daily news when you become an annual Skift Research Subscriber now.

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Some destinations are still early to the party in harvesting data from residents and travelers on tourism trends and impacts. Many have plans with how to use the information they've gathered but how that information is shared with local politicians and residents is still a work in progress.

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Will TripAdvisor be able to break through as it starts its TV campaigns around the world? Trivago has a big advantage. At this juncture in its life, Trivago is focused on gaining share while profit concerns take a back seat.

Acquisition of Rail-Booking Site Loco2 Shows Sector's Potential

Europe may be criss-crossed by thousands of miles of rail track, but it has taken a long time to link each of the different countries. Train travelers who want to go between countries have not benefited from the single market approach that liberalized the aviation industry, and it has been left to startups like Loco2 to connect the different players.

The State of Skift Research: Our Summer Subscriber Update

Skift Research is hot, hot, hot moving into the summer months and into the second half of 2017. We are growing our team to keep up with demand for more insights, data, and custom work – all thanks to our committed base of subscribers and clients.

Trump Slump Fears Are Not Coming True as International Tourism Grows

It's worth remembering that — aside from some initial chaos at airports — the travel ban was put on hold by courts for the first part of the year. And the travel industry has put extra effort into sending a welcoming message to the world, even if the government has not.

Design Hotels' First Event for Meeting Planners Was a Lesson in Brand-Building

If your brand is all about unique experiences, then "show, don't tell" may be the best marketing strategy.

Chefs+Tech: How Do You Replicate an Iconic Bar Halfway Around the World?

Turns out, the best way to replicate the vibe (and success) of an iconic bar or restaurant is by enlisting its staff to open new locations. In an age of automation and shortcuts, this human touch makes all the difference.

The Future of Event Design and Diversity — Meetings Innovation Report

Two of the biggest transformations in the meetings industry today relate to more creative event design and more emphasis on diversity, but we have a long way to go before each enters mainstream adoption. We in the meetings media can do better advancing those themes.

We're not saying flying cars won't exist; they already do. But at this point, it's ludicrous to expect the market to grow beyond a niche offering for the wealthy anytime in the next few decades. Don't buy the hype.

Pod Hotels Owner Is Thinking Small to Grow Big

Boutique hotelier Richard Born is betting big on micro-hotels — and he isn't alone these days. Will most hotels going forward take the same approach? Or will hotel guests eventually tire of tiny rooms?

13 Big Winners in Travel Advertising at Cannes Lions 2017

The big lesson here is that digital first is the future.

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