| | | | | | 15,000 boutique hotels are listing on Airbnb
US: Since Airbnb began encouraging boutique hotels to list on its platform, at least 15,000 boutique hotels have signed up. Read more...
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The tourism backlash
European tourist destinations have witnessed a wave of protest this summer from locals who claim that increasing visitor numbers are destroying their neighbourhoods.
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Tal by the Beach opens in Tel Aviv
Israel: Tel Aviv's booming boutique hotel scene has welcomed its latest addition.
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| | | | The tide is turning
• It wasn't so long ago that most hotelier hadn't even heard of Airbnb. The company was founded in 2008, and didn't open its first overseas office until 2011. But even when the name was being mentioned at industry gatherings, many in our sector were either ignorant of what Airbnb was, or dismissive of the potential it had for disruption.
"It's not a threat to us," was a line regularly trotted out by hotel company CEOs, to the incredulity of many industry watchers.
Fast forward to 2017, and rather than adopting an adversarial approach, Airbnb is actively courting hotels, particularly in the boutique and lifestyle hotel sector.
Since November last year, it has signed up 15,000 boutique hotels who are now listing inventory on the site, tempted by the volume of traffic it enjoys and the low commission rates when compared with regular OTAs. Like any services it has its pros and cons, but the phoney propaganda 'us v them' war is surely now over, with large numbers of hoteliers signing up to Airbnb.
Look out for an entertaining debate on the pros and cons of listing on Airbnb at the 2018 Boutique and Lifestyle Hotel Summit - agenda coming soon!
George Sell, editor, Boutique Hotel News
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| Securing growth capital for your boutique hotel: what banks are looking for
Ben Barbanel of OakNorth offers 10 top tips on securing debt finance for boutique hotel projects.
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| A digital social media strategy glossary for hoteliers
Online marketing in the hospitality sector has a lot of buzz words associated with it - Hannah Béraud-Hindi looks at what they mean in practice.
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November, 12-13 2017
Dubai, UAE |
| January 23-24 2018 Amsterdam
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| | April 9-10 2018
New York City
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| | | | EDITORIAL
George Sell. Editor,
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| | International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes two industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com, which keep their respective sectors up to speed with news, comment and opinion.
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