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Tuesday, August 22, 2017

New Skift Research Report: The State of Conferences and Events 2017

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August 22, 2017

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New Research Report: The State of Conferences and Events 2017

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The meetings and events sector is evolving at a rapid pace. Pioneering events like South by Southwest and C2 are raising event attendees' expectations, putting pressure on organizers to design more engaging experiences at events of all shapes and sizes. Meanwhile, new types of event technology like artificial intelligence and personalization tools offer new opportunities (and challenges) for meeting planners.

This report examines the trends that are reshaping the meetings and events sector across all industries, evaluating how factors like new types of event technology, changes in sponsor activations and shifts in the broader culture are offering new opportunities for executives organizing meetings. 

This report will cover:  

  • How events like SXSW, TED and C2 transformed the event sector and raised the expectations of attendees
  • Why more corporate conferences and events are influenced by creative-driven music and film festivals
  • Which types of event technology tools offer the best return on investment for meeting planners, and create the best experience for guests
  • Why personalization is critical to designing a successful meeting in 2017 and beyond
  • How event organizers use tools like artificial intelligence and chatbots to improve the conference experience
  • The challenges event organizers face when creating compelling event sponsorship programs

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