Golf-Hotel-Resorts AND CASINO News: Friend, Hoteliers: The Power of Personal

Thursday, September 14, 2017

Friend, Hoteliers: The Power of Personal - no cost download sponsored by Avvio

Hoteliers: download your digital marketing tips on Personalisation and Localisation

Friend, The Power of Personal: Personalisation and localisation - opportunity for improvement

According to an Experian survey in 2016, 86% of UK brands use personalisation in marketing. Although a phenomenon of the digital age, personalisation is not new. The purpose of marketing has always been to understand and fulfil customers' needs profitably.

It is the digitalisation of this process that is new, plus a newfound demand for any product or service to be delivered now - if not sooner.

Packed with hotelier case studies and handy tips, this 20 page report sponsored by Avvio and brought to you by the publishers of Boutique Hotel News explores today's 'always on' consumer and how the use of digital devices and marketing is becoming more sophisticated.

Download your NO COST copy here ›

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International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for growth sectors of the hospitality industry. The company publishes two industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com, which keep their respective sectors up to speed with news, comment and opinion.

Our conference experience spans three continents and covers high growth segments including boutique, lifestyle and hybrid hotels, serviced apartments / aparthotels and extended stay, and vacation rental. Our events are renowned for their intense focus and attract quality industry leaders, brands and independents, providing unparalleled networking and learning opportunities. We also organise bespoke educational events and investor breakfasts to bring owners, operators and investors together.

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