| | | | | | Luxe Hotels pioneers Chinese mobile payments
US: Two Luxe Hotels properties are the first in California accept Alipay and WeChat Pay. Read more...
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| | | | The latest chapter
in mobile
• The search for effective ways to attract the burgeoning Chinese outbound market continues apace, with Luxe Hotels in the US the latest to introduce what will doubtless be a successful initiative.
The company has become the first in California to accept popular Chinese mobile payment options Alipay and WeChat Pay. Both mobile payment solutions will be available at the chain's flagship Luxe Rodeo Drive and Luxe Sunset Boulevard properties in Los Angeles.
The arrangement will operate through a new partnership between Luxe Hotels and Citcom, a Silicon valley-based international mobile payment provider.
Alipay and WeChat Pay are the most popular mobile payment systems for Chinese travellers, more than one million of whom visited Los Angeles in 2016.
The Chinese market is becoming hugely important all over the world - in London recently, Visa China ran a campaign to promote its its China Merchants Bank card to Chinese tourists as they travelled to, arrived in and stayed in London.
The sponsorship, delivered in partnership with Luxia Global and Starcom UK, incorporated sponsorship of guest wi-fi services in 68 four- and five-star hotels across London throughout July. Users were identified through browser language, served messaging in Chinese, and later retargeted with digital ads on relevant tourist and shopping websites.
The sponsorship completed a campaign appearing along the Heathrow to London "travel corridor" featuring digital OOH sites throughout Heathrow's terminal 5, lamppost banners across central London and in shopping hotspots, plus a wrap of a central London tourist bus.
George Sell, editor, Boutique Hotel News
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| | | | EDITORIAL
George Sell. Editor,
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