Note From the EditorDo you want a quick primer on where today's hospitality industry is headed? Then read two of hospitality editor Deanna Ting's stories today. In one, Best Western announces the debut of another soft brand collection, the BW Signature Collection, which will go after the upper midscale market. There you see some prevailing trends: another soft brand collection of the asset-light variety, and it's in the hot, hot, hot midscale space.
Then in another story, Ting details the strategy of the much-smaller Loews Hotels, which prefers building rather than buying in an asset-heavy approach that tilts toward stronger control than the asset-light crowd. Meanwhile, Hyatt is carving out a middle ground, retaining much of its owned strategy, but viewing growth as coming from franchise businesses and management contracts. As is apparent, hospitality today is not a one-size-fits-all industry, and that's a good thing. — Dennis Schaal, Executive Editor |
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