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Tuesday, October 24, 2017

New Skift Research Report: Survey Results - U.S. Experiential Traveler Trends 2018

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Skift: Travel IQ

October 23, 2017

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New Research Report: U.S. Experiential Traveler Trends 2018

In its second year, Skift's 2018 Experiential Traveler Survey aims to understand the mindset of modern travelers by diving into their behaviors, motivations, and preferences. With a particular emphasis on those who prioritize experiences in their travels above all else, the results of the survey offer an examination of the often-discussed, but rarely understood, experiential traveler.

Available in PDF format, this 74-page report presents the results of the survey, along with brief analysis and trends we've observed.

In this report we break down the Experiential Traveler based on:  

  • Domestic and international trip incidence
  • Travel motivations and trip planning
  • Top motivators for leisure travel
  • Personal values about wellness and well-being
  • Incidence on rental accommodations across brands
  • Preference rates for hotel vs. rental accommodations
  • Satisfaction rates on Airbnb rentals
  • Preferences for on-property hotel amenities
  • Hotel spending habits and booking channels
  • Accommodation and airline brand preferences
  • Attitudes toward leisure trip planning
  • Attitudes toward sources of user-generated reviews
  • Incidence based on destination type
  • In-destination traveler behavior

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