In its second year, Skift's 2018 Experiential Traveler Survey aims to understand the mindset of modern travelers by diving into their behaviors, motivations, and preferences. With a particular emphasis on those who prioritize experiences in their travels above all else, the results of the survey offer an examination of the often-discussed, but rarely understood, experiential traveler.
Available in PDF format, this 74-page report presents the results of the survey, along with brief analysis and trends we've observed.
In this report we break down the Experiential Traveler based on:
- Domestic and international trip incidence
- Travel motivations and trip planning
- Top motivators for leisure travel
- Personal values about wellness and well-being
- Incidence on rental accommodations across brands
- Preference rates for hotel vs. rental accommodations
- Satisfaction rates on Airbnb rentals
- Preferences for on-property hotel amenities
- Hotel spending habits and booking channels
- Accommodation and airline brand preferences
- Attitudes toward leisure trip planning
- Attitudes toward sources of user-generated reviews
- Incidence based on destination type
- In-destination traveler behavior
No comments:
Post a Comment