How one family-run hotel chain doubled guest interactions

Groupe Germain Hotels is a family-owned, Quebec-based hotel company with 13 properties, focused on delivering best-in-class guest experience, based on knowing personal details about each of their guests – a difficult task for any hotel. When they started using Local Measure, they realised they were only interacting with 40% of guests posting on social, with an average response time of 4 days, when guests had already left.

The results Groupe Germain had after implementing Local Measure were outstanding. Find out how they doubled their interaction rate while increasing the amount of guest content posted on site by 52%.

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