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Tuesday, October 3, 2017

Skift Report: Mobile and the Next Wave of Digital Disruption

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Skift: Travel IQ

October 3, 2017

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Today, we're publishing a new Insights Deck in partnership with Travelport, Mobile and the Next Wave of Digital Disruption: A Look at the Future of Traveler Experience, which explores how mobile and more recent technologies are shifting the way brands engage with travelers.

These technological developments will influence every aspect of the travel industry, from airlines, to hospitality companies, to travel agencies and destinations. Understanding how these changes are shifting traveler behavior and the ways brands are reaching travelers, no matter what channel they're using, will be key to forging the enhanced relationships and experiences that customers now expect.

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This report looks at: 

  • Mobile's growing role across all touchpoints along the traveler's journey.
  • The shifting focus from mobile transactions to mobile engagement.
  • How personalization is at the heart of traveler engagement.
  • How mobile is being used among millennials, Gen Zers, and consumers in emerging markets.
  • How new technologies such as voice search, bots, wearables, in-flight entertainment companion apps, augmented reality and virtual reality will shift traveler engagement.
  • Examples of how brands such as easyJet, Vueling Airlines, Singapore Airlines, Arconics, and Lufthansa are utilizing these newer technologies to enhance their customer experiences.
This content was created collaboratively with our sponsor:
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