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Tuesday, February 27, 2018

New Research Report: The State of Tours and Activities 2018

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February 27, 2018

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New Research Report: The State of Tours and Activities 2018

Tours and activities are joining the digital revolution. Better late than never, we say. Revenue growth and the rise of experiential products mark the beginning of a new frontier for one of the travel industry's most underrated segments.

In this new Skift Research Report, we examine emerging trends and challenges in the tours and activities space in 2018. What does the rise of Airbnb's Experiences product and peer-to-peer tours indicate? How do Chinese and Indian outbound markets fit into the larger picture? 

To decipher the growing prominence of online booking platforms and software providers, Skift Research created a proprietary dataset of platform industry broken down by geography. We complement our findings with insights from industry leaders to tap into potential growth of this developing segment. 

What You'll Learn: 

  • Skift Research's proprietary analysis of select online travel agency inventory
  • The viability of peer-to-peer platforms, such as Airbnb's Experiences
  • Venture capital investment trends in tours and activities
  • An overview of the distribution and technology landscape
  • How experiential travel has ushered in new hybrid traditional-experiential tour models
  • Market potential in China and India 

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