For a company that thrived for so long as "alternative" and that disrupted a legacy industry to its core, adopting a more professionalized approach to business must come with plenty of trepidation. That's why Hospitality Editor Deanna Ting's examination of the risks Airbnb Plus poses to the homesharing service is essential reading for any company looking to better serve its customers. As Ting points out, to make Airbnb Plus work, it may require the company - the irony noted here - to take lessons from all those traditional industries it had disrupted.
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