Editor's NoteAt Skift Forum Europe in Berlin, a theme that emerged Thursday was travel companies having backbone and being unafraid to go their own ways. Kenny Jacobs, CMO of Ryanair, said the airline wouldn't spend even one euro with Google while AccorHotels CEO Sebastien Bazin said his company had to expand beyond hotels, and he expects that 20 to 30 percent of the startups AccorHotels has invested in would turn out to be flops.
Sylvain Rabuel, CEO of Club Med for Europe and Africa, meanwhile, was confident with his company's value proposition and sarcastically wished Airbnb good luck when trying to accommodate a dozen family members, from grandparents to grandchildren, on vacation. GetYourGuide co-founder and COO Tao Tao refused to follow the crowd and label its offerings "experiences," saying to lump tours, activities and attractions together would be like labeling flights, car rentals and airport shuttles as "transport."
That should be an alluring guide — travel companies should be unafraid to go their own ways and forge their own fates. — Dennis Schaal, Executive Editor, in Berlin |
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