• Newsletter April 21: are you anti-social?
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| | | | | | Talking sustainability: Gary Steffen, Canopy by Hilton
Ahead of tomorrow's Earth Day, Canopy by Hilton global head Gary Steffen talks to BHN about what the brand is doing to promote sustainable stays. Read more...
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Leeds boutique hotel bought from administration
UK: Local entrepreneur Simon Pollard has bought 42 The Calls in Leeds, and plans to invest a significant sum in the property.
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Dublin hoteliers take over management of two London boutique hotels
UK: Irish hotel group The Key Collection has taken over the leases of The Exhibitionist and The Gainsborough hotels in London's Kensington.
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Boutique hotel added to top floors of Sydney's Paramount House
Australia: Sydney's Paramount House now has a 29-room boutique hotel on the upper floors.
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Are you anti-social?
• The news that UK pub chain Wetherspoons has decided to close all its social media accounts has unsurprisingly caused something of a sensation in the marketing community. Wetherspoons boss Tim Martin has always been a business leader who marches to the beat of his own drum and is certainly not afraid to be unconventional.
Spoons, as it is affectionately known by its devotees, announced its head office and 900 pubs will quit Twitter, Instagram and Facebook, with immediate effect earlier this week, with Martin going so far as to say society would be better off if people cut their social media use. The firm said its decision had also been influenced by concerns regarding the "misuse of personal data" and "the addictive nature of social media".
"We are going against conventional wisdom that these platforms are a vital component of a successful business," said Martin. "We were also concerned that pub managers were being side-tracked from the real job of serving customers. I don't believe that closing these accounts will affect our business whatsoever."
Martin said 90 to 95 per cent of its pub managers felt using social media was not helping the business and that if people "limited their social media to half an hour a day, they'd be mentally and physically better off". He added: "I find most people I know waste their time on it. A lot of them say they know they waste their time on it, but they struggle to get off it."
So is this a masterstroke, marketing suicide or something in between? Obviously there are differences between a high street pub and a boutique hotel but do you think you or your staff are taking up time on trivial social media issues which could be better spent being more productive?
Let me know what you think at george@internationalhospitality.media
George Sell, editor, Boutique Hotel News
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| | Interview: Michelle Woodley, president of Preferred Hotels & Resorts
Michelle Woodley, president of Preferred Hotels & Resorts, tells BHN about Preferred's 50th anniversary celebrations, as well as trends for independent hotels and the hospitality industry.
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| Interview: Cameron Houser, Airbnb's hotels program manager
BHN caught up wth Cameron Houser, Airbnb's hotels program manager. Houser has led Airbnb's recent push into the hotel market, which has seen the company begin to make a formal effort to get professional hospitality providers to list on the site.
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| | | | | | | | | November 2018
Dubai, UAE
Date tbc
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| | | Interview: Kim Bardoul, The Highland Group
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| | Interview: Nick Turner, Laura Ashley Hotels & Resorts
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| | BHN at IHIF 2018: Klaus Kohlmayr, IDeaS
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| BHN at Sleep 2017: Tristan Auer
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE
AND EXHIBITION
Katie Houghton
Head of Sales |
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| | International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes two industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com, which keep their respective sectors up to speed with news, comment and opinion.
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