We recently conducted our second annual U.S. Affluent Traveler Survey, and we discovered how this difficult-to-decipher yet critical segment reflects larger trends in consumer behavior. So what are the preferences of the Affluent Traveler? How do they behave at different touchpoints in the travel experience, from accommodations to spending?
In this latest Skift Research Report, we examine how many of the shifts slowly changing the industry are playing out in Affluent Traveler behavior too. After all, they account for 51% of total travel-related spending. That's the equivalent of $110 billion. Our advice? Generalize the Affluent Traveler at your own risk.
What You'll Learn from this Report:
- Attitudinal and behavioral data reveal how Affluent Travelers prioritize experiential travel
- Primary resources and preferences when it comes to travel planning and destination selection, including common booking channels for air travel and accommodations
- Use and satisfaction data as Affluent Travelers increasingly embrace alternative accommodations
- Affluent Traveler behavior and attitudes around the concept of luxury
- How the "Super Affluent" (those with a combined household income over $200,000) differ from less affluent travelers
- Key differences between Affluent Travelers with and without children in the household
- Key differences based on age
- Trip incidence for Affluent Travelers and key differences according to travel frequency
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