We're publishing a new Skift Trends Report in partnership with Singapore Tourism Board: The Rise of Transformative Travel, that takes a closer look at how travelers are shifting toward meaning, purpose, and personal fulfillment.
Travelers today want more than a simple visit to a new destination or days spent relaxing on a beach. Instead, the travel they're seeking is an experience of the world that goes deep — one that changes them in ways they may not even be aware of. With personal growth now a central goal of many travel experiences, brands, companies, and destinations operating in the travel and tourism space can thrive by helping travelers enrich their inner lives as they explore outwardly.
Download the Report
In this report, you'll find:
- A look at what "transformative travel" actually means and why it's becoming more of a focus in travel today
- Quantitative data on traveler attitudes toward transformative travel experiences
- Interviews with executives from Intrepid Travel, Fairmont Hotels, Singapore Tourism Board, and the founder of Bonnaroo
- Case studies from Gardens by the Bay, Singapore Tourism Board, and Jewel Changi Airport
- Key takeaways on how travel providers can set the stage for a transformative travel experience
This content was created collaboratively with our sponsor:
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