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Wednesday, May 30, 2018

Delta Touts Fuel Advantage + Online Travel CEO Pay Ranked + Lisbon's Tourism Lessons

May 31, 2018

Editor's Note

Nothing quite beats the gamesmanship between competing airlines. Low-cost long-haul airline executives were almost smug when they began to take share away from legacy carriers on long flights. But the recent spike in fuel prices, up 50 percent in the past year, may have given the legacy airlines new reasons to dismiss their competitors.

As Aviation Business Editor Brian Sumers writes, Delta Air Lines CEO Ed Bastian on Wednesday said rising fuel prices will hurt low-cost carriers flying transatlantic routes, like Norwegian Air or Wow Air. While labor costs might be lower with those airlines, fuel is pretty much a fixed cost for all the airlines — and those long flights eat up a ton of that pricey fuel. Bastian also made the familiar argument that Delta doesn't cater to the same customer base as, say, Norwegian. Of course, as Sumers points out, the premium airlines have underestimated new competitors and their ability to woo customers before. But for now, the bad news of rising fuel prices is welcome good news for competitive executives like Bastian.

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