A day after it confirmed it had an interest in buying a minority stake in Air France, AccorHotels on Monday received a crushing review of that idea. Investors punished its stock, as shares closed down 7 percent. That's more than $800 million in market cap in a day.
This can't come as a shock to CEO Sebastien Bazin and his executive team. Even with all the creative thinking behind earlier deals to extend beyond traditional hotel operations at Accor, owning even a small piece of Air France seems like pushing the envelope too far. History is full of bad deals when companies decided to veer out of their lanes, even if this investment falls under the broader umbrella of travel. And Air France, with systemic labor problems and anemic profits, is the last airline any hotel chain should think about investing in.
Accor is about to come into lots of cash after selling its property assets. Share buybacks and paying down debt are not sexy and won't win you any favors with French President Emmanuel Macron, who must certainly be pushing for a white knight investor for Air France. Senior Hospitality Editor Deanna Ting analyzes Accor's motivations in our story today, but Bazin should just take a pass on this one.
— Tom Lowry. Managing Editor
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