New! 2 Research Reports from Skift

Skift Travel Intelligence Email not displaying correctly? View it in your browser. June 22, 2018 Sign Up  Advertise Are You Up To Date? Read the Latest Skift Research Reports The State of OTAs Part I: Advertising Online travel agencies (OTAs) are some of the largest advertisers in the world. The first part of this multi-part series looks at advertising spend by OTAs in North America and Europe, specifically Booking Holdings and Expedia. But new OTA ad dollars appear to have diminished efficiency, and hotels and airlines have launched major campaigns encouraging consumers to book direct. OTAs must remain nimble — upping their brand advertising while tailoring their substantial ad spend for maximum booking potential — to keep up. What You'll Learn From This Report:  Size of ad budgets at major online travel agencies Comparison of travel ad spending to other industries Analysis of ad efficiency at OTAs A look at the shifting landscape between brand and performance ad spending Margin analysis of OTAs Get Your Report Now   The State of the Hotel Tech Stack 2018 Hoteliers have been using the same outdated, fragmented systems and technologies for decades, but the lack of integration only hurts hoteliers and deprives guests of a seamless customer experience. We interviewed 23 industry stakeholders — from tech vendors and online travel agencies to hotel brands, independent hoteliers and hotel management companies — to understand the constraints of existing hotel tech and the possibilities when hoteliers make the right tech investments. What You'll Learn From This Report:  The current state of hotel tech stack Views on hotel technology from Skift Research's Tech Vendor and Hotel Company Focus Groups Top challenges and areas for improvement in hotel technology Hoteliers' financial budgets and objectives for hotel technology Future expectations for the mapping of the hotel tech stack Get Your Report Now Share:      For Gmail users: If you are using the tabbed inbox, newsletters may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You are receiving this because you subscribed to Skift's Daily Newsletter and relevant messages from our partners. Facebook   Twitter   LinkedIn   Copyright © 2016 Skift, All rights reserved. Our mailing address is: Skift 145 W 30th Street New York, NY If you'd like to unsubscribe from this email, click here  |  If you'd like to receive fewer emails, click here