Europe Fines Google (Again) + Ace Hotels Goes Luxe + United Gets Street Cred

The Travel Industry's Daily Agenda-Setting Newsletter

July 19, 2018 View in browser

Editor's Note With no social media outrage or system outages to bog it down in a while, United Airlines seems to be having a positive moment. As Skift Aviation Business Editor Brian Sumers detailed in our story, United seems to be getting new respect on Wall Street because of upbeat revenue trends and efforts to build capacity in key markets. Investment analysts were never overly focused on the ups and downs of United's brand reputation, but were concerned about overzealous capacity growth, and how United measured up against Delta and American. Financial pundits now seem convinced that United is on the right track and has the flexibility to adapt to adverse market conditions. In today's aviation market, though, a viral moment might be only a video away. — Dennis Schaal, Executive Editor Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints Sponsored by Adobe The travel industry has officially entered the era of "omnichannel" marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns. Read More Top Stories $5 Billion EU Fine Against Google Brings Travel Back Into the Spotlight With another multibillion dollar fine handed down, we might be getting nearer to the European Commission taking a closer look at Google's travel products. Ace Hotels Is Entering the Luxury Space With New Project It will certainly be interesting to see how Ace approaches both luxury and micro-hotels starting in the next few months. United Airlines Is Winning Over Some of the Doubters How fickle is Wall Street? Less than a year ago, investors weren't keen on United's stock. But a couple of quarters later, they're jumping back on the bandwagon. But not all that much has changed. Norwegian Cruise Line Is Moving Its Built-for-China Ship to the U.S. Norwegian Cruise Line made a significant investment in China when it built a ship specifically for that market. But as executives like to say, ships are easy to move when necessary, and clearly Norwegian sees a brighter future in the U.S. Sabre Blends Distribution Network and Airline Units Under New Leadership The travel technology giant has bowed to investor and airline demands for a management team more focused on software solutions that help with the retailing, distribution, and fulfillment of travel as an end-to-end journey, not just siloed by function. Skift Table: What Kind of Work Can a Tipped Worker Work? If the tip credit didn't exist, we wouldn't be having this conversation. Who Will Be On Stage at Skift Global Forum? It's our weekly Speaker Spotlight. Mark Okerstrom, President and CEO of Expedia Group, Inc., oversees 200 of the world's top online travel sites and related travel services across 75 countries. Hear from Mark at Skift Global Forum this September! Etouches Rebrands for Fresh Start in Crowded Event Tech Ecosystem Aventri may sound kind of like an Italian resort town, but it does stand out among other event technology brands. It's hard to brand a platform that offers a suite of services in a sector defined by individual product offerings. We'll see how this works out, and what companies Aventri acquires in coming years. Why Norwegian Air Doesn't Worry About Overtourism When It Chooses New Routes Norwegian Air CEO Bjorn Kjos doesn't care that some in Barcelona would prefer that the tourists stop coming. He can fill Boeing 787s at decent fares with Americans and Europeans who want to visit Spain. He has a business to run. Can we blame him for trying to maximize profits? Popular Now Airbnb Could Be Worth More Than Any Hotel Company The battle between Airbnb and Booking (and everyone else in online travel) is just beginning. JetBlue's Founder Confirms He'll Start a U.S. Airline With New Airbus Jets So much can happen between now and 2021. David Neeleman's new airline may never get off the ground. But let's hope for the best. The U.S. airline industry could use its first new entrant since 2007 to stir up competition. How Booking Is Trying to Solve Travel's Pain Points Travel is full of discovery — sometimes not for the better. The CMO of Booking.com explains how the company is trying to ease some of those unhappy surprises. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You received this email because you are subscribed to Skift Daily Newsletter from Skift.

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