• Newsletter July 21: shopping around
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| | | | | | Korean retail giant opens Seoul boutique hotel
South Korea: Shinsegae Chosun Hotel, the accommodation arm of South Korean retail giant Shinsegae, has opened a boutique hotel in Seoul this week. Read more...
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Mr. C Coconut Grove to open in Winter 2018
US: Fourth generation hoteliers brothers Ignazio and Maggio Cipriani will open their third property this winter.
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O'Donnell takes GM role at The Devonshire Arms
UK: The Devonshire Arms Hotel & Spa has appointed James O'Donnell as general manager.
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Ruby Hotels announces China JV and Shanghai project
China: The Ruby Group has announced the first Ruby hotel in Asia, which is set to open at the end of the year in Shanghai.
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| | | | Shopping around
• The trend for retailers to move in to hotel management is becoming a truly international theme.
In the US we have seen Shinola and Urban Outfitters open hotels, but it is homewares giant West Elm that is really setting the pace with seven properties open or in the pipeline. In Japan, Muji is getting in on the action and in the UK we have recently seen Laura Ashley Hotels & Resorts appoint former Bespoke Hotels International managing director Nick Turner to oversee its expansion.
And now in Korea we have Shinsegae Chosun Hotel moving in to the boutique hotel space with its Seoul opening. The company is the hospitality arm of Shinsegae, a South Korean retail franchise, whose flagship store in Centum City, Busan, is the world's largest department store. It operates the Westin Chosun hotels in Seoul and Busan, along with Four Points by Sheraton in the capital but the new hotel - called L'Escape - is its first independently branded property. It has been given a decadent Parisian style by internationally renowned designer Jacques Garcia and is certainly a radical departure for the company.
It will be fascinating to see which is the next retailer to throw its hat in to the hospitality ring.
George Sell, editor, Boutique Hotel News
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| | To delight, to sell or to serve - steps to centralise modern marketing
Anand Sharma, CEO of branding agency Matter of Form, looks at the importance of a centralised marketing strategy.
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| Using innovation to transform hospitality
ALICE co-founder Alex Shashou sat down with Nordic Choice Hotels' head of business Christian Lundén to discuss innovation at the company's properties and how the influence of other industries spurs the company's own innovation.
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| | | | | | | 2018 BoHo awards highlights
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| | BHN at NYU: Jay Stein, Dream Hotel Group
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| | BLHS2018 interviews: Julie Grieve, Criton Apps
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| BLHS2018 interviews: Neil Salt, Gooee
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE
AND EXHIBITION
Katie Houghton
Head of Sales |
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