Hey there,
We've noticed that some people weren't able to download the latest Skift Trend Report in partnership with Amadeus Airlines: A New Formula for Airline Success, which examines the future of airline marketing and revenue management.
We were experiencing some technical issues, but the report is now back up and running and we don't want you to miss it! You can re-download the report here or below.
— The Skift Team
In this report, you'll find:
- Introduction to customized offer creation in the airline industry
- Investigation of how the theory of customer heterogeneity makes it possible for airlines to identify differences between passengers
- Review of how customized offer creation impacts related industry disciplines such as revenue management and á la carte ancillary pricing
- Examination of potential challenges of distributing customized offers through the industry's current channels
- Analysis of the potential industry-wide impact of customized offer creation to help combat commoditization
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