We're publishing a new Skift Trend Report in partnership with Intrepid Travel: Balancing Purpose and Profit, that takes a closer look at how travel organizations can create more purpose focused companies, and why doing so is good for both business and the bottom line.
Many travel brands assume that a commitment to doing good means the bottom line will take a hit. But based on a growing body of evidence, it's simply not true. In our latest report, we investigate how purpose-driven business goals are leading companies to become more innovative, resilient, authentic, and profitable.
In this report:
- Learn why travel brands are combining purpose- and profit-driven goals into their business strategies
- Review the consumer, corporate and political changes that have made the shift toward purpose-driven business more important
- Examine strategies that travel brands can use to balance purpose-driven values and profits
- Look at examples of companies both inside and outside of the travel industry that have succeeded, thanks to a purpose-driven approach
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