• Newsletter August 4: second time around
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| | | | | | Hyatt and SLH announce loyalty tie up
UK: Hyatt Hotels Corporation and Small Luxury Hotels of the World have announced a partnership to add SLH properties to the World of Hyatt rewards program. See more...
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Lucky Onion adds Cheltenham's George Hotel
UK: Superdry founder Julian Dunkerton's Lucky Onion group has expanded its portfolio with the acquisition of the George Hotel in Cheltenham.
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Converted fort hotel in the Solent up for sale
UK: Spitbank Fort, a nine-bedroom boutique hotel in the Solent, is for sale with a guide price of £5 million.
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Icelandic farm building gets hotel conversion
Iceland: A former silage tower on a farm in south-east Iceland has been converted in to a hotel on four floors.
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| | | | Second time around
• I wrote recently about how the boutique hotel sector is incredibly versatile in the way it can take buildings and repurpose them, giving them a new lease of life. Over the years on BHN we have covered conversions of banks, office buildings, warehouses, fire stations and even prisons.
But this week's news probably gives the best illustration yet of the sheer variety of structures that can be successfully adapted for hospitality use. Firstly, Spitbank Fort, just off Portsmouth in the Solent, is for sale for £5 million. This remarkable structure was built in the 1860s as part of renewed defences for the British naval headquarters. It is now a luxury hotel which is only accessible by boat but which offers a unique guest experience.
And in Iceland, a hotel has recently opened in a converted silage tower! The structure, formerly used for making cattle feed, has had an imaginative architectural makeover and offers incredible views across the south-eastern Icelandic landscape.
What is the most unusual hotel conversion you know of? Let me know at george@boutiquehotelnews.com
George Sell, editor, Boutique Hotel News
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| | To delight, to sell or to serve - steps to centralise modern marketing
Anand Sharma, CEO of branding agency Matter of Form, looks at the importance of a centralised marketing strategy.
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| Up for the challenge: Charlie MacGregor, The Student Hotel
The Student Hotel founder Charlie MacGregor tells BHN about "one of the best kept secrets in the hotel business".
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| | | | | | | 2018 BoHo awards highlights
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| | BHN at NYU: Jay Stein, Dream Hotel Group
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| | Interview: Paul Gardiner, Mantis Group
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| BLHS2018 interviews: Neil Salt, Gooee
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE
AND EXHIBITION
Katie Houghton
Head of Sales |
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| | Friend, let's get social! |
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| | International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes two industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com, which keep their respective sectors up to speed with news, comment and opinion.
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