• Newsletter August 1: the art of the deal
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| | | | | | Video interview: Paul Gardiner, Mantis Group
Paul Gardiner, international marketing director of Mantis Group, talks to BHN about the company's eco credentials and what the future holds with Accor on board as a JV partner. See more...
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Accor to buy majority holding in 21c Museum Hotels
US: AccorHotels has signed an agreement to acquire 85 per cent of Kentucky-based 21c Museum Hotels for $51 million.
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The talent challenge
Jane Longhurst, chief executive of the Meetings Industry Association, explores the notion of instilling a caring culture within your hotel business to aid staff retention.
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Kimpton to make German debut with Frankfurt opening in 2023
Germany: Kimpton Hotels & Restaurants will continue its European expansion with the brand's first hotel in Germany, Kimpton Frankfurt.
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| | | | The art of the deal
• Accor's Sebastien Bazin threw us all a curve ball a few weeks ago when the company announced it was acquiring a 50 per cent stake in Sam Nazarian's SBE Group. While explaining how the deal would boost Accor's presence in the US luxury lifestyle sector, he said the SBE brands "have the perfect know-how that will complete perfectly the AccorHotels portfolio".
Many industry watchers, myself included, took that as a hint that Accor's phenomenal recent spending spree might be coming to an end. Not so. Today Accor has announced its acquisition of an 85 per cent stake in another exciting and innovative hospitality company, 21c Museum Hotels. Kentucky-based 21c was founded by husband and wife team Steve Wilson and Laura Lee Brown - they are visionaries, art collectors first and hoteliers second - who are passionate about the public having free access to art. It's a strong brand, a great concept, and the operations side is ably overseen by CEO Craig Greenberg.
In its statement, Accor was keen to stress that 21c would retain its independent nature, with the founders continuing to have an important say in its future direction. This seems to be a feature of Accor's recent investments - it buys in to companies it likes, and lets them continue doing what it was that made them attractive in the first place. Another good example is Accor's relationship with the Mantis Group - to hear more about that, click here to watch an interview with Paul Gardiner in which he discusses how the Accor/Mantis partnership will work.
George Sell, editor, Boutique Hotel News
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| | To delight, to sell or to serve - steps to centralise modern marketing
Anand Sharma, CEO of branding agency Matter of Form, looks at the importance of a centralised marketing strategy.
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| Up for the challenge: Charlie MacGregor, The Student Hotel
The Student Hotel founder Charlie MacGregor tells BHN about "one of the best kept secrets in the hotel business".
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| | | | | | | 2018 BoHo awards highlights
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| | BHN at NYU: Jay Stein, Dream Hotel Group
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| | BLHS2018 interviews: Julie Grieve, Criton Apps
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| BLHS2018 interviews: Neil Salt, Gooee
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE
AND EXHIBITION
Katie Houghton
Head of Sales |
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