Skift Research is going deeper than ever into the online travel ecosystem to examine inventory and supplier evolution of the two giants of online travel: Expedia and Booking Holdings. In the vast world of online travel, it's hard to gain a competitive edge, but one approach is to offer the broadest possible selection of travel products and services.
In this report, we examine the supply side of the online travel business by asking and answering these questions and more: Who is leading the space in traditional product offerings, and how are both growing their supply? How about alternative accommodations? What does the future hold for online travel agencies as they shift to a one-stop-shop model for travel?
What You'll Learn From This Report:
- A comprehensive survey of the suite of travel products offered by Booking and Expedia with respective market analyses
- Property and room night comparisons between Expedia and Booking platforms
- The evolution of both traditional and alternative accommodation inventory
- Volume and economic trends in online air ticketing
- Proprietary insights into the geographic positioning of Expedia versus Booking
- Analysis of M&A trends with forward looking implications
- Prospects for emerging online travel offerings such as tours and activities and restaurants
Did you know? This report continues our series on online travel agencies in 2018, where we investigated the unmatched scale and sophistication of advertising spend by online travel agencies based in North America and Europe.
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