• Newsletter September 15: making connections
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| | | | | | October opening for Redchurch Townhouse
UK: Redchurch Townhouse, Soho House's latest property, is opening next door to Shoreditch House in east London next month. Read more...
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Hotel Bella Grace opens in Charleston
US: Charleston's newest boutique hotel, Hotel Bella Grace, has opened in conjunction with the completion and restoration of the Delaney House.
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Norwich mixed-use development to feature boutique hotel
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Lux Collective boss Jones launches SALT brand
UK: Paul Jones has launched SALT, described as a progressive new hotel brand connecting modern explorers with meaningful travel experiences.
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Hotel Indigo to open Adelaide property in 2020
Australia: IHG, in partnership with Primefield Property Pty Ltd, will open Hotel Indigo Adelaide Markets in 2020.
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| | | | Making connections
• The launch of the SALT brand by the LUX Collection boss Paul Jones is a good example of how boutique hotels can use their connections with the local neighbourhood to compete with Airbnb in providing authentic neighbourhood experiences and activities.
Airbnb's Experiences programme is growing fast, and many hoteliers are beginning to realise they need to up their game to stay relevant. SALT's offer, beginning in Mauritius before moving on to other properties across the Indian Ocean, Asia, Africa and the Middle East, starts with the design of the hotel which will take inspiration from "local colour, shape and motif, to infuse the vitality of local culture into the interiors and give guests a true sense of place".
But it is the interaction that guests will experience when staying at a SALT hotel that will make their memories. Each guest will be equipped with the tools to get off the beaten path and behind the scenes. A bespoke guidebook written and photographed by locals, illustrated maps, a local SIM card and a choice of transport to explore independently - bicycles or cool convertibles.
Jones says his guests want to engage with where they stay and that SALT can "help facilitate these connections and create meaningful experiences for our guests and the communities in which we operate. The possibilities for contribution and collaboration are endless, and I think this is just the beginning of something very special indeed."
I think he is on the right track, and if you are not allowing your guests to experience the best your area has to offer you are missing a trick.
George Sell, editor, Boutique Hotel News
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| | Over and over
Jane Longhurst underlines the importance of maintaining standards through accreditation to secure your hotel repeat business.
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| Quick Q&A: Michael Buono, Mulberry Development
Michael Buono, CEO of New York developer and contractor Mulberry talks to BHN about attention to detail and evoking emotion in a building's end user.
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January 22 - 23 2019
Berlin, Germany
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| February 21 - 22 2019
Bangkok, Thailand
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| | April 10 -11 2019
NYC, USA
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| | | 2018 BoHo awards highlights
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| | BHN at NYU: Jay Stein, Dream Hotel Group
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| | Interview: Paul Gardiner, Mantis Group
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| BLHS2018 interviews: Neil Salt, Gooee
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE
AND EXHIBITION
Katie Houghton
Head of Sales |
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