• Newsletter September 19: full circle
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| | | | | | TripAdvisor changes tack with social-led beta site
US: TripAdvisor has launched a new beta site which takes its cues from social media and content publishers rather than being predominantly reviews-based. Read more...
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Hotel Emblem to reopen in early 2019
US: Viceroy Hotel Group will reopen its San Francisco boutique hotel Hotel Emblem in early 2019 following an extensive renovation.
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Boutique hotel planned for Newcastle Quayside
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Signature Living gets green light for Belfast hotel conversion
UK: Liverpool-based Signature Living has been granted planning approval for the £15 million development of the former Crumlin Road Courthouse in Belfast.
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Greenhalgh takes director role at Christie & Co
UK: Christie & Co has appointed Alistair Greenhalgh as a director, based in its Manchester office.
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| | | | Full circle
TripAdvisor has gone full circle with the launch of its beta site - the new project moves away from the importance of guest reviews, of which the site has some 661 million, and towards curated recommendations from influencers, publishers and social-media type shared content between friends and contacts.
TripAdvisor CEO Steve Kaufer certainly caused a few jaws to drop at the new site launch in NYC when he said: "If I'm going to London, the last thing I want to do is read 1,000 hotel reviews. I want inspiration."
It's a bold and potentially risky move, and one that, if successful, could herald the start of a trend back towards people seeking the opinions of travel and lifestyle professionals when looking for inspiration. Perhaps British politician Michael Gove was barking up the wrong tree when he said people have had enough of experts - maybe they have had enough of semi-anonymous reviewers.
The TripAdvisor shift is similar in principal to the early model that Triptease launched in 2013 - "a new take on travel reviews that are beautiful, image-led and designed for sharing", and also has parallels with Culture Trip - curated travel content - both with a travel search and booking capability.
Representatives from both these companies will be joining us at The Reform Club in London tomorrow for an invitation only event, sponsored by AHV Associates, which will feature a debate titled "OTA business is more cost effective (and profitable) for a hotelier than the resource required to drive direct bookings".
The event is one of a series of Dine and Learn events that International Hospitality Media hosts for clients. To find out more please email info@internationalhospitality.media or call +44 (0)208 340 7989.
George Sell, editor, Boutique Hotel News
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| | Over and over
Jane Longhurst underlines the importance of maintaining standards through accreditation to secure your hotel repeat business.
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| Quick Q&A: Michael Buono, Mulberry Development
Michael Buono, CEO of New York developer and contractor Mulberry talks to BHN about attention to detail and evoking emotion in a building's end user.
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| | Get involved with our events...
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| | | | | We have numerous events through the year, head over to our IHM website for more information |
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE
AND EXHIBITION
Katie Houghton
Head of Sales |
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| | Friend, let's get social! |
| | | International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes three industry-leading b2b websites - BoutiqueHotelNews.com, ServicedApartmentNews.com and ShortTermRentalz.com which keep their respective sectors up to speed with news, comment and opinion.
Our conference experience spans three continents and covers high growth segments including boutique, lifestyle and hybrid hotels, serviced apartments / aparthotels and extended stay, and vacation rental. Our events are renowned for their intense focus and attract quality industry leaders, brands and independents, providing unparalleled networking and learning opportunities. We also organise bespoke educational events and investor breakfasts to bring owners, operators and investors together.
ENGAGE . EDUCATE . INSPIRE . INFORM |
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