Just when the Chinese travel market has returned to a degree of pricing sanity, after dominant online travel agency Ctrip bought every rival in sight a few years ago, along comes food-delivery and hotel-booking service Meituan-Dianping. It is about to execute a mega initial public offering, valuing the company at $55 billion or so.
China is reverting to its take-no-prisoners discounting wars, if it ever totally abandoned them, in a cutthroat market, and a volatile and inscrutable one for non-Chinese companies. Booking Holdings is more than an interested observer in the Meituan stock market float. Learning from the mistakes of Expedia Group and, to a lesser extent, TripAdvisor, both of which bought their way into China and later withdrew for the most part bleeding from their losses, Booking Holdings is taking an investment tack instead. It is spreading its money around, taking substantial minority stakes in Meituan, Ctrip, and ride-hailing service Didi Chuxing. When it comes to China, slow and steady may win the race.
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