• Newsletter November 3: Southern comfort
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| | | | | | Edinburgh floating boutique hotel gets the green light
UK: Plans for a floating boutique hotel in Edinburgh, The MV Fingal, have been given the go ahead by councillors.
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Refinancing for The Lord Balfour
US: Berkadia has secured a $13 million loan for the refinancing of The Lord Balfour Hotel, an 81-key boutique hotel in Miami Beach.
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Lake District hotel set for expansion following change of ownership
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Minor Hotels takes stake in Global Hotel Alliance
Thailand: Minor Hotels has taken a 10 per cent stake in the Global Hotel Alliance (GHA).
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Southern Living to open hotel in Auburn, Alabama
US: Media brand Southern Living will open a 102-room boutique hotel on N. College Street in Auburn.
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| | | | Southern Comfort
We've quite regularly written about brands from other spaces getting in to the boutique hotel market, leveraging their position and following to attract guests to their hospitality ventures, and creating additional revenue streams. These brands have predominantly come from the fashion industry - think Missoni, Armani, Versace - or from retail - such as West Elm, Shinola, Camper, and Laura Ashley.
Occasionally one comes from slightly left field, such as cosmetics guru Bobbi Brown, who opened a boutique hotel in New Jersey earlier this year. But this week's news has highlighted an interesting concept - hotels flagged by powerful media brands.
Southern Living, for those not aware of it, is a lifestyle print and online magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and information about Southern culture and travel. It has an extremely loyal readership, predominantly affluent, female and in their 50s. Its website gets 44 million views page views per year and it has 1.2 million Instagram followers.
And it has hotels - this week it got the go ahead to open a boutique hotel in Auburn, Alabama, with others planned in Birmingham and Oxford, Mississippi. What a great synergy they have found - a receptive, almost captive audience to market their properties to, and an audience whose tastes the brand knows intimately. Will other media brands follow suit? It could be a great opportunity.
George Sell, editor, Boutique Hotel News
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| | Michael de Jongh of Avvio talks AI
Michael de Jongh, Avvio's chief commercial officer, talks to BHN about Avvio's Allora booking engine and its use of AI technology to drive direct bookings.
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| Quick Q&A: Michael Levie, citizenM
BHN's Piers Brown talks to citizenM COO Michael Levie about the brand's evolution and expansion plans.
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| | Get involved with our events...
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| | We have numerous events through the year, head over to our IHM website for more information |
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE
AND EXHIBITION
Katie Houghton
Head of Sales |
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| | Friend, let's get social! |
| | | International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes three industry-leading b2b websites - BoutiqueHotelNews.com, ServicedApartmentNews.com and ShortTermRentalz.com which keep their respective sectors up to speed with news, comment and opinion.
Our conference experience spans three continents and covers high growth segments including boutique, lifestyle and hybrid hotels, serviced apartments / aparthotels and extended stay, and vacation rental. Our events are renowned for their intense focus and attract quality industry leaders, brands and independents, providing unparalleled networking and learning opportunities. We also organise bespoke educational events and investor breakfasts to bring owners, operators and investors together.
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