TripAdvisor Pares Google Spend + Wizz Air's Brexit Optimism + Norwegian Cruises Luxe Up

The Travel Industry's Daily Agenda-Setting Newsletter

November 9, 2018 View in browser

Editor's Note Less than five months and counting now until Brexit is supposed to go into effect and the travel industry has no more clarity on what the UK departure from the European Union will mean for business. Europe Editor Patrick Whyte will be leading our efforts to keep you informed as the clock ticks down to March 29. His latest story below is about how Wizz Air sees the glass half full, unlike some of its airline counterparts, with Brexit creating opportunities. Reaching a final deal on Brexit, which some optimists are saying could come early next week, would be a good first step to mapping a future. But for now, all travel executives can count on as certain is the uncertainty. — Tom Lowry, Managing Editor Webinar: Winning Strategies to Reach Today's Omnichannel Traveler Sponsored by Epsilon and Conversant During a recent webinar, we examined the winning strategies travel brands can use to succeed in this new era of omnichannel marketing and deliver personalized experiences to consumers in an environment where consistency, relevancy, and privacy are more important than ever before. Did you miss it? Get the recording! Listen Now Top Stories How Wizz Air Plans to Take Advantage of Brexit Brexit might end up being pretty painful for the European aviation industry, especially those airlines with big operations in and out of the UK. Will Wizz Air be able to take advantage of this turbulence? We'll have to wait and see. TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising Google officials aren't losing any sleep over TripAdvisor spending a few million dollars less on paid search, but TripAdvisor's pullback, as well as similar moves by other large travel players, symbolizes a changing advertising climate and a long-term challenge. Disney CEO Still Bullish on China Despite Shanghai Park Slump Disney had to lower ticket prices to boost attendance at its two-year-old Shanghai park, but that's not the story at most properties around the world. The company saw its overall theme park revenue jump 9 percent in the fourth fiscal quarter. Norwegian Cruise Is Trying to Luxe Up Its Mass-Market Line Norwegian Cruise Line Holdings keeps trying new ways to get higher-spending passengers on board. Quarterly results show the efforts are working so far. Wellness Newsletter: Direct-to-Consumer Healthcare Gets a Millennial Makeover A brand like Hims (and now Hers), which makes it easier to gain access to health and wellness at a lower cost, all while touting smart design, knows what it's doing. And it will probably see the revenue to prove it. Turkey's Weak Economy Entices Travelers With Good Deals Travelers love nothing more than a good deal, and that's exactly what much of Turkey is offering right now. A cooling economy has travelers striking while the iron is hot. Ctrip Expects Rising Costs to Nibble at Its Margins Ctrip's revenue growth has remained in line with forecasts, but its costs are rising. More interestingly, the online travel giant has branched out into hotel management by providing data services and marketing support to franchisees for a new brand, Rezen. Despegar Aims to Be Less Dependent on Argentina's Travel Market No one saw that Argentina's economy would take such a bad turn this year. But Despegar, based in Buenos Aires, is making moves to weather the storm after its market valuation has been slashed in half. Choice Hotels Sees Room Revenue Hurt by Hurricane Florence The bigger question the hotel industry is no doubt asking itself is this: Was this third quarter just a one-off? Or was it a sign of tougher times to come? PredictHQ Raises $10 Million for Event Analysis: Travel Startup Funding This Week PredictHQ, which helps travel companies like Booking.com and Qantas anticipate surges in demand, was joined by other startups in announcing investments this week, including Hotelmize, Journy, KKday, and Smartvel. Corporate Travel in China Means Managing Complexity While China is an attractive market, it's traditionally been a tough place for corporate travel. Joint ventures between global travel management companies and Chinese travel providers are combining local market expertise with travel management standards to reduce friction for corporations. Read the First Issue of Skift's Travel Advisor Innovation Report The debut issue of the Travel Advisor Innovation Report was published this week! View the first installment and sign up for weekly updates. Popular Now Virgin Voyages Says Farewell to Cruise Cliche: The All-You-Can-Eat Buffet Virgin Voyages is intent on setting itself apart, and its food choices do stand out: no buffet, no main dining room, no restaurants with an extra charge. Execution will be key. San Francisco Wants to Solve Tourists' Top Complaint by Hiring the Homeless Homelessness is a reality that has been exacerbated by various economic and public health crises. San Francisco is one destination that thinks it can find a solution. Why Airlines Rarely Know Exactly How Much Food and Drink They Need for Each Flight Will data science change how airlines stock food and drink carts? It could happen, and EasyJet is leading the way. 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