• Newsletter December 12: under the influence
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| | | | | | 2020 opening for Yotel Long Island City
US: Yotel has announced it will open its second city hotel in Long Island City, New York, in partnership with Eastone Equities. Read more....
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Randall to manage Cornish boutique hotels from March
UK: Claire Randall has been named general manager of The Idle Rocks and the St Mawes Hotel in Cornwall.
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Great Hotels of the World moves HQ to Portugal
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Fattal Hotels to launch shared workspace facilities next to hotels
Israel: Fattal Hotels plan to open shared office space following the launch of their new service for short-term apartment rentals via Airbnb.
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Kimpton influencer campaign boosts Instagram engagement
US: Kimpton Hotels & Resorts has boosted engagement on Instagram fourfold with an experimental social influencer campaign.
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| | | | Under the influence
• Influencer marketing is a field where many hotels and hoteliers feel they are stepping in to the unknown. It's a new and fast-moving phenomenon, and until relatively recently the results have been notoriously hard to track and quantify.
Kimpton's latest foray in to influencer marketing is an intriguing one - the company commissioned a local artist to transform Room 301 at the Kimpton Everly Hotel in Los Angeles into an "Instagrammable space" by painting a pair of her signature street art angel wings on one wall. Over the next three months, the hotel then invited several social media influencers to stay in the room and share their experiences on Instagram. The interactive room allowed guests to leave mementos for the next occupant - through a guest book, Polaroid pictures, message boards and a shared Spotify playlist
The results were impressive, with the experiment aimed to appeal to millennials, who tend to seek experiences to share on social media, by giving guests a glimpse into the lives of previous occupants.
A well conceived influencer marketing campaign needn't be expensive or wildly inventive - it just needs a solid idea behind it and the appropriate influencers to be involved. It is this last piece of the jigsaw that can still be troublesome, but the industry is finally moving in the right direction.
George Sell, editor, Boutique Hotel News
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| | Studio 18 - Rooms of the Future
At the EquipHotel 2018 trade show in Paris, a temporary exhibition called Studio 18 was displayed which offered an insight into what hotel rooms could look like in the future.
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| How to empower your front desk team
Empowering your front desk team is a vital part in creating a great first impression with guests, says Victor Viseho, GM of Point A London King's Cross St Pancras.
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| | Get involved with our events...
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| | We have numerous events through the year, head over to our IHM website for more information |
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE
AND EXHIBITION
Katie Houghton
Head of Sales |
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| | Friend, let's get social! |
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