Stories to Start Your Thursday
It's all about the numbers, isn't it? It's conventional wisdom that comprehensive wins in online travel but TripAdvisor is now taking a counterintuitive approach and is tilting toward the quality of listings and not the quantity in its vacation rental business. It might be a risky strategy.
Amsterdam, meanwhile, is dealing with both quantitative and qualitative issues: City government feels Airbnb has too many rentals, and overtourism is adversely impacting the quality of life in the city. European cities dealing with similar problems are comparing notes and collaborating on how to cope with it all. That's a new twist on the meaning of the sharing economy. — Dennis Schaal, Executive Editor
For years, Airbnb, Booking.com, Expedia's HomeAway, and TripAdvisor have been scrambling for market share in vacation rentals to drive consolidation. But TripAdvisor says it is now focused on "quality" listings, rather than quantity.
Cities across Europe are wising up to potential problem of too many tourists. Those tasked with marketing an "at risk" destination are going to have to work harder to spread tourism over a wider area in order to dilute the potential negative impact.
United is making a sound business decision by rewarding its best customers. But in recent years, we've seen the chasm grow between the flying haves and have-nots. This will only further that trend.
London's political associations with Europe may be changing but its cultural appeal remains strong to many travelers. It's using its nighttime economy to help drive economic growth in the post-Brexit era as it builds out more infrastructure to accommodate the city's nightlife.
You know we've reached peak internet when we're more excited about a photo of a cake than eating the actual cake.
The next generation of conferences are evolving as multidisciplinary, experiential marketing platforms to better personalize the learning and networking options for attendees. They're also a hell of a lot more fun.
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If you think metasearch revolutionized the act of shopping for travel, wait until these sites truly harness all the data out there.
For now, the industry's biggest task it to make sure that Millennials don't completely disengage and abandon loyalty altogether.
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