| | | | | | BLHS2017 interviews: Mark Harris, Travel Intelligence Network
Mark Harris, director of the Travel Intelligence Network, tells BHN about effective digital personalisation for independent hotels and the findings of a white paper in to the subject commissioned by BHN and Avvio. Filmed at the 2017 Boutique and Lifestyle Hotel Summit in London. See more...
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Wyndham launches Trademark Hotel Collection
US: Wyndham is the latest hotel chain to launch a soft brand for independent hotels, with the introduction of the Trademark Hotel Collection.
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Top tips for boutique hotel restaurant marketing
Alison Sawyer of SALT Restaurant Marketing shares how to effectively market the restaurant at your boutique hotel.
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| | | | Taking it personally
• Back in the early days of digital personalisation, it felt rather odd when certain web adverts followed you round the internet, turning up in incongruous places and trying to sell you products which you had absolutely no interest in.
Things have got much more sophisticated since then, and although occasionally an overzealous campaign can make you feel as if certain brands are stalking you online, in general there is a much more appropriate level of personalisation aimed at internet users.
Hospitality companies are getting better at it too - achieving a more suitable balance without being intrusive. Well, that's my middle-aged perspective anyway. Mark Harris of Travel Intelligence Network says that to implement a really effective strategy, hospitality companies should be starting to target Generation Z - the next wave of consumers behind the Millenials. He has written a report on the subject which we will be hosting on Boutique Hotel News when it is published shortly. Until then, click here to see a video interview with Harris filmed at last month's Boutique and Lifestyle Hotel Summit.
George Sell, editor, Boutique Hotel News
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| Talking business: Alex Shashou, ALICE
BHN talks to Alex Shashou, the co-founder of hotel operation platform app ALICE, about growth, the precarious nature of start-ups and having Expedia as a backer.
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| Event review: 2017 Boutique and Lifestyle Hotel Summit
BHN looks at the highlights and key learnings from the 2017 Boutique and Lifestyle Hotel Summit.
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November, 12-13 2017
Dubai, UAE |
| | April 2018
New York City
Date tbc
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| | | | EDITORIAL
George Sell. Editor,
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ONLINE SALES, CONFERENCE
AND EXHIBITION
Katie Houghton
Head of Sales |
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| | International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes two industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com, which keep their respective sectors up to speed with news, comment and opinion.
Our conference experience spans three continents and covers high growth segments including boutique, lifestyle and hybrid hotels, serviced apartments / aparthotels and extended stay, and vacation rental. Our events are renowned for their intense focus and attract quality industry leaders, brands and independents, providing unparalleled networking and learning opportunities. We also organise bespoke educational events and investor breakfasts to bring owners, operators and investors together.
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