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As we head into the summer months we will be looking closely at tourism and what's different this season. This week our European editor sat down with Amsterdam's top tourism official to talk about the good and bad for an illuminating interview that touches on three of our favorite issues: quality of life, overtourism, and Airbnb. Read on for that story and for more of the biggest headlines of the week. — Jason Clampet, Editor-in-Chief
Cities across Europe are wising up to the potential problem of too many tourists. Those tasked with marketing an "at risk" destination are going to have to work harder to spread tourism over a wider area in order to dilute the potential negative impact.
Supervisors who don't send women on business trips, in a misguided effort to avoid dealing with women's safety issues, are doing their companies a disservice by suppressing that talent. Companies that tackle that duty of care head-on are playing with a full deck.
Compared with other U.S. sectors, the travel industry would be disproportionately impacted should U.S.-Cuba relations and travel policies get reversed. It's anyone's guess as to how President Trump will proceed regarding Cuba policies but that picture should become clearer later this month.
Mondee, a travel technology company in California, paid $2.89 million for the Fly.com domain name, according to our sources. But the story behind this secretive company is also a broader tale about private equity, ethnic travel, and how airlines distribute their lowest-priced tickets.
For now, the industry's biggest task it to make sure that Millennials don't completely disengage and abandon loyalty altogether.
Airlines
Business travelers love saving two or three hours of flying time. They'll surely love United's new nonstop. But for everyone else, 18 hours is a long time to spend on an airplane. Even a 787.
Even as tests go, this is a tiny one. But it shows what's possible with biometrics. Wouldn't it be nice to be able to go through the airport without showing a boarding pass or passport?
Honeywell has a new suite of connected tools that it's bringing to market powered by satellite connectivity. In a crowded market, though, it may take some time before the potential is fully realized.
United is making a sound business decision by rewarding its best customers. But in recent years, we've seen the chasm grow between the flying haves and have-nots. This will only further that trend.
Hotels
This is especially ideal for guests who (1) don't want their colleagues (or the general public) to see their sweaty selves in the hotel gym and (2) those rare souls who want to work out 24/7 as if no one is watching.
For years, Airbnb, Booking.com, Expedia's HomeAway, and TripAdvisor have been scrambling for market share in vacation rentals to drive consolidation. But TripAdvisor says it is now focused on "quality" listings, rather than quantity.
This boutique hotel chain's strategy? Speed wins.
Swire is an interesting hospitality brand that not enough people know outside of Hong Kong. That is set to change.
When it comes to short-term vacation rentals, a guaranteed level of service is goal of luxury and non-luxury travelers alike.
Business Travel
It's starting to look like an electronics ban on flights from Europe to the United States may not be imminent. But no one outside of government knows for sure — not even airlines.
The results of this study seem like a no-brainer, but you might be surprised to see how this is part of an evolving conversation about the true importance of face-to-face meetings and events.
The next generation of conferences are evolving as multidisciplinary, experiential marketing platforms to better personalize the learning and networking options for attendees. They're also a hell of a lot more fun.
Digital
These are the digital trends we were talking about this week.
Kayak's new ad blitz isn't the world's most political ad campaign but it is still good to see a company unafraid of standing up for what it believes in.
If you think metasearch revolutionized the act of shopping for travel, wait until these sites truly harness all the data out there.
Trivago is hotel-only and is focused on growing its own brand without the headaches of trying to figure out what to do with an additional brand. Trivago isn't talking about it, but would gladly leave it to Kayak to try to determine what to do with multiple brands such as Momondo and Cheapflights.
About 32 million people attend at least one festival in the U.S. each year, traveling an average of 900 miles to attend one. Everfest has a promising model to profit off this trade by offering exclusive discounts and creating a festival recommendation engine.
Tourism
Will a no-Boomers-allowed policy, youth-focused design, and tailored shore excursions be enough to convince millennials that river cruising is the way to experience Europe? The CEO of U by Uniworld thinks so — and she only has to win over 120 passengers at a time.
Thomas Cook has hit the ground running in China but it's not running away from its core business in Europe. The group doesn't want to be too aggressive in China before its made more of a name for itself in the market and sees how consumers respond.
It won't surprise anyone that Asian travel is a big theme. But this presentation covers a few changes in consumer behaviors that travel brands ignore at their peril.
MSC Cruises continues to show its ambition as it plans to add more ships to an already fast-growing fleet. Now the question is whether demand can keep up with all that supply.
Companies need to be aware of the concerns and needs of female travelers and empower them to do their jobs safely on the road.
Will Americans' rediscovery of Cuba be curtailed before it really takes off? There are already enough uncertainties about visiting the island with the embargo, tight hotel supply, and limited infrastructure on the ground. Adding more red tape could have a big impact.
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