| | | | | | Growing the luxury hospitality market
London's Soho Hotel hosted an interesting event last night, discussing the luxury hospitality market and how brands in the space can grow. Read more...
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David Monson appointed GM at The Halkin
UK: COMO The Halkin, in London's Belgravia, has appointed David Monson as general manager.
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Extension planned for Glasgow boutique hotel
UK: The owners of the Carlton George hotel in Glasgow are planning to add two floors to the building.
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| | | | Content is king
• An entertaining night in Soho last night at Verb Brands' luxury hospitality event resulted in some interesting points being raised about hotels' use of social media, blogs and PR.
Daisy Bird of Bird Travel PR highlighted the great opportunity that small hotels have to form direct relationships with potential brand advocates through digital channels, but warned that blogs and websites are "hungry beasts that need feeding" with copy and images.
She also stressed the importance of working with experienced journalists and copywriters to produce quality copy, rather than "churning" and urged hotels not to completely turn their back on traditional media in favour of bloggers, or "influencers" as they now seem to be called.
All the panellists agreed that it is very important to do a lot of research on "influencers" (I can't seem to stop using the speech marks for this slightly absurd term) who want to stay at your property, as they may be horribly misaligned with your brand values and target guests.
Verb Brands' Chris Donnelly spoke of a recent poll which revealed "influencer" was right at the top of a list of desired careers for young people, which prompted a call to hoteliers to really make sure they are distinguishing between bona fide travel bloggers and writers, and "people who just want to get free stuff all the time".
Do your homework, folks.
George Sell, editor, Boutique Hotel News
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| The future of food
Olubunmi Okolosi looks at five trends about to hit the UK and European F&B sectors.
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| Interview: Enrique Mandl, GM, Nobu Hotel Ibiza Bay
Enrique Mandl talks to BHN about opening a property he describes as a game changer for Ibiza's hospitality sector.
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November, 12-13 2017
Dubai, UAE |
| January 23-24 2018 Amsterdam
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| | April 9 -10 2018
New York City
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| | | | EDITORIAL
George Sell. Editor,
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ONLINE SALES, CONFERENCE
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| | International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes two industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com, which keep their respective sectors up to speed with news, comment and opinion.
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