The definition of "luxury" has evolved and the global luxury consumer segment is more bifurcated than ever before. According to the L.E.K. 2017 Luxury Travel Study, a survey of more than 2,000 U.S. travelers, luxury for many consumers is less about the highest level of service and more about a particular type of experience. What constitutes that experience depends on the individual. But one thing seems clear: consumers are willing to spend generously on those aspects of luxury that matter to them the most.
Join Dan McKone and Alan Lewis, Managing Directors at L.E.K. Consulting as they share key insights from this new study. Learn more.
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Highlights include:
- The meaning of modern luxury travel is increasingly personal
- Understanding the bifurcated luxury consumer segment
- Modern luxury travel is accessible
- Brands are still important, but what they signal is shifting
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