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Thursday, August 10, 2017

TripAdvisor Hotel Ad Worries + Priceline's China Ambitions + Fierce Meetings Competition

August 10, 2017 View in browser

Note From the Editor

Whether you're feeling nostalgic or forward thinking, we've got you covered in this newsletter.

Today we wrap up our string of fifth anniversary stories with my own walk down memory lane. If you don't want to read about a world where one billion people traveling was a new thing and Expedia didn't own its old competitors (among other compelling stories), you can skip ahead to fresher news from today about TripAdvisor and a possible slump as well as Priceline and what it wants to do in China.

Of course you could choose the best of both worlds and just read it all.
Skift Global Forum's Speaker List is Set
The executives that speak at Skift Global Forum are always the best of the best, and this year is no different. Check out which CEOs you'll be hearing from at the big event in less than seven weeks!
Learn More
Top Stories
How the Travel Industry Has Changed in 5 Years
We can't imagine a better five years to begin with. And we look forward to the many more ahead.

Can TripAdvisor Blame Its Hotel-Bidding Slump on Expedia or Priceline?
TripAdvisor is still a must-have marketing channel for online travel agency and hotel advertisers. But if the Priceline Group and Expedia tilt their spend more toward other marketing vehicles, there aren't a lot of other players with the marketing resources they have to make TripAdvisor whole.

The Rise and Fall of China Outbound Travel to South Korea
China outbound travel is booming and has a long way to go before maturity. Individual destinations should pursue the market, but be cognizant of the risks. South Korea serves as an example of what can happen when the Chinese government changes course.

Priceline Group Facing Tough Calls on China Expansion
Priceline Group's CEO Glenn Fogel has repeated his view that Asia is the company's most important market. We don't think he'll try to acquire Ctrip. But additional moves are possible.

Meeting Planners Sound Off on Their Biggest Challenges
The challenges being faced by meeting planners are as wildly divergent as the events they plan. To succeed, they need to be informed, nimble, and tough.

Fierce Competition and Plenty of Planner Opportunities — Meetings Innovation Report
While the number of challenges facing today's meeting planners are numerous, there are plenty of opportunities, too.

Chefs+Tech: OpenTable Expands to Amsterdam with 100 Restaurants
OpenTable's expansion to international markets obviously includes reservations, but the company seems to be pushing restaurant discovery even harder.
Popular Now
Priceline Is Making a Land Grab on Airbnb's Turf by Adding Rental Inventory
The Priceline Group is the colossus of hotel bookings but it is playing catch-up when it comes to vacation rentals. Yet CEO Glenn Fogel sounds determined to hone in on Airbnb's territory.

25 Best Tourism Board Websites in the World in 2017
The best tourism websites in the business in 2017 are emphasizing user-generated content from platforms like Instagram and doubling down on video to make destinations seem more real rather than a part of a traveler's imagination.

SeaWorld Is Still Tanking as Public Perception Problems Return
SeaWorld said a lot during this call after a dismal quarter, but equally interesting is what the company didn't address. We wonder if higher spending on advertising will help the operator address the issues that have resurfaced — and what it will do if not.

Marriott Unseats Wyndham as Best Hotel Loyalty Program in New Ranking
Alaska Airlines continued to scoop up awards for its distance-based loyalty program while Marriott took advantage of its recent merger in this year's U.S. News and World Report's loyalty program rankings.
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