It's no secret Google has played a pivotal role in the travel ecosystem since the early days of search. In this brand new Skift Research Report, Skift analyzes the future of Google's role in the 2018 travel landscape. What does the future hold for products like voice search and Google Assistant? As the company positions itself as an all-purpose travel platform, it begs the question: Will 2018 continue the steady growth of the Google empire?
In this report, we explore:
- What more direct competition with Google means for online travel agencies (OTAs)
- How large hotel chains are using Google Hotel Ads as a sophisticated advertising platform
- How Google's integrated ecosystem of apps draws in a massive consumer base
- The threat Google poses to travel-specific metasearch sites like Trivago, TripAdvisor, and Kayak
- How budgets of OTAs like Expedia and Priceline are shifting in step with the competitive market landscape
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