We're launching a new report in partnership with Marriott Luxury Brands.
 The Future of Travel Brand Strategy | |
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| | | Earlier this year, Skift Research teamed up with Marriott International to better understand the shifts in global attitudes toward luxury by means of a worldwide research study. Results of the study were then paired with extensive interviews with luxury thought leaders – all of which were used to develop a profile that would help explain the changing outlook of today's global luxury consumer. |
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| | ● Define the "traditional" benchmarks of luxury against a set of rapidly-evolving attitudes held by today's high-net-worth consumers
● Explore themes that emerged from our 5,000-participant survey
● Contextualize and spotlight key insights about the emerging values reshaping the concept of luxury
● Develop a roadmap for new luxury travel and hospitality offerings in the future |
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