• Newsletter February 7 - half century for Preferred
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| | | | | | Preferred Hotels celebrates 50th anniversary
US: International hotel collection Preferred Hotels & Resorts will celebrate its fiftieth anniversary this year. Read more...
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Principal Hotel Company relocates central reservations
UK: Principal Hotel Company has made a number of changes to its central reservations service.
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North Western Hall to be converted into hotel
UK: An operator is being sought for grade II-listed North Western Hall in Liverpool, following the announcement of plans to convert the historical building back into a hotel.
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A half century
• Congratulations to Preferred Hotels & resorts on its 50th anniversary. It's a significant landmark for the California-based group which comprises more than 650 independent hotels, resorts, residences, and hotel groups across 85 countries.
Preferred Hotels & Resorts was founded by 12 North American hoteliers in 1968, as a referral organisation for hotels, under the name Preferred Hotels Association. By the time of its 10th anniversary in 1979, it had begun international expansion with 14 European hotel members as well as its first member in Asia Pacific.
The company has gone through some major changes and developments over the years including several name changes and converting to a for-profit stock corporation. In March 2015, it underwent a major rebrand and the launch of five distinct hotel collections: Legend, LVX, Lifestyle, Connect, and Preferred Residences. The pace of change in the hotel sector is only getting faster, and Preferred will no doubt continue to evolve and adapt to the markets it operates in.
• We'd like to meet as many of our readers as possible over the next few months. If you are at any of the events listed below, drop me a line at george@boutiquehotelnews.com if you'd like to set up a meeting with me or one of my colleagues.
• February 13th, Revenue Management 3.0 - Where next? London
• February 20th/21st Hotel Alternatives, London
• February 21st/22nd Business Travel Show, London
• February 28th Healys investment breakfast: continental Europe, opportunities and risks, London
• March 5th to 7th, IHIF, Berlin
• March 5th/8th, Hotelympia, London
• March 19th, Serviced Apartment Awards, London
• April 9th/10th Serviced Apartment Summit Americas, NYC
We look forward to meeting you!
George Sell, editor, Boutique Hotel News
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| | Hotel loyalty must be earned, not bought
Martin Soler of Soler & Associates assesses the pros and cons of hotel loyalty programs.
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| Will you be ready for GDPR?
The introduction of General Data Protection Regulation (GDPR) in May this year will have a significant impact on hotel operations.
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| | | | | | | April 9-10 2018
New York City
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| | | | November 2018
Dubai, UAE
Date tbc
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| | | BHN at Sleep 2017: Florian Kollenz, 25hours Hotels
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| | BoHos Winner: The Draycott Hotel, London
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| | BHN at Sleep 2017: Harry Harris, SUSD
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| BHN at Sleep 2017: Tristan Auer
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE
AND EXHIBITION
Katie Houghton
Head of Sales |
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| | International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes two industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com, which keep their respective sectors up to speed with news, comment and opinion.
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