• Newsletter February 17 - China calling
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| | | | | | Video - how to approach technology and AI: Benjamin Devisme, Colossal Factory
Benjamin Devisme, VP sales at Colossal Factory, tells BHN how hoteliers should approach new technology and Artificial Intelligence. Filmed at Opportunity 2018. See more
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The Baron at Bucknell expands following investment
UK: The Baron at Bucknell, a boutique hotel in Shropshire, has expanded following a six-figure investment.
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Advisory board to promote positive sector change
UK: A newly-formed advisory board will lobby for hospitality tax breaks.
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Exporting your
brand to China
• As it's Chinese new year this weekend, I thought I'd take the opportunity to mention of the round tables which is taking place at the 2018 Boutique and Lifestyle Hotel Summit in London, on May 21 and 22.
The session is called "China: tips on exporting your brand, and appealing to the Chinese guest back home". It will be led by Stuart Johnson, pre-opening general manager, Shanghai - Rocco Forte Hotels (tbc) and Cho Wong, managing director, Compass Edge Europe.
With a population of 1.38 billion people, the Chinese economy growing at 6.7 per cent (source: World Bank) and outbound travel predicted to grow by 10 per cent in 2018, it is a misconception that China is an 'easy' hospitality market - only six per cent of the population have passports. We shall discuss how a typical Chinese traveller starts researching for his/her trip and makes the decision/bookings. The session will also look at how European hoteliers can reach out to Chinese travellers despite Google, Facebook, Twitter, YouTube being banned in China.
Click here to find out more about the Summit and to buy tickets.
George Sell, editor, Boutique Hotel News
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| | An opinionated interior designer in Shanghai
In the latest of an occasional series, interior designer David Bentheim casts his critical eye over two contrasting hotels in Shanghai.
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| Talking soft brands: Philippe Bijaoui, Wyndham Hotel Group
BHN talks to Philippe Bijaoui, chief development officer EMEA for Wyndham Hotel Group, about the company's new Trademark Collection soft brand.
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| | | | | | | April 9-10 2018
New York City
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| | | | November 2018
Dubai, UAE
Date tbc
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| | | BHN at Sleep 2017: Florian Kollenz, 25hours Hotels
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| | BoHos Winner: The Draycott Hotel, London
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| | BHN at Sleep 2017: Harry Harris, SUSD
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| BHN at Sleep 2017: Tristan Auer
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE
AND EXHIBITION
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