• Newsletter February 10 - distribution shake up!
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| | | | | | Talking soft brands: Philippe Bijaoui, Wyndham Hotel Group
BHN talks to Philippe Bijaoui, chief development officer EMEA for Wyndham Hotel Group, about the company's new Trademark Collection soft brand. Read more...
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Airbnb launches third-party distribution network
US: Airbnb is to allow hotels to list on its site for the first time through an official third-party distribution network.
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First Signature Hotel to open in San Francisco
US: RLH Corporation has announced the signing of the company's first Signature property in San Francisco.
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The big distribution
shake up
• The phoney war is over. Airbnb has just sent a shot across the bows of its competitors that will echo long and loud in the hospitality industry. And it's not the hotels themselves who will be most worried about the repercussions - it will be the OTAs.
Airbnb's decision to allow third-party distributors to list hotel inventory on its platform, at a cost of between three and five per cent, is going to shake up the OTA market massively. Sites which currently charge anywhere between 12 and 30 per cent are going to have to restructure their pricing or lose business.
And while OTAs are trying to attract loyalty to their own sites rather than to individual hotel brands, in my opinion there isn't a single one with the brand pull of Airbnb. None of them have become a verb for booking accommodation.
The hotel distribution landscape just got a whole lot more interesting.
• We'd like to meet as many of our readers as possible over the next few months. If you are at any of the events listed below, drop me a line at george@boutiquehotelnews.com if you'd like to set up a meeting with me or one of my colleagues.
• February 13th, Revenue Management 3.0 - Where next? London
• February 20th/21st Hotel Alternatives, London
• February 21st/22nd Business Travel Show, London
• February 28th Healys investment breakfast: continental Europe, opportunities and risks, London
• March 5th to 7th, IHIF, Berlin
• March 5th/8th, Hotelympia, London
• March 19th, Serviced Apartment Awards, London
• April 9th/10th Serviced Apartment Summit Americas, NYC
We look forward to meeting you!
George Sell, editor, Boutique Hotel News
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| | Hotel loyalty must be earned, not bought
Martin Soler of Soler & Associates assesses the pros and cons of hotel loyalty programs.
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| Will you be ready for GDPR?
The introduction of General Data Protection Regulation (GDPR) in May this year will have a significant impact on hotel operations.
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| | | | | | | April 9-10 2018
New York City
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| | | | November 2018
Dubai, UAE
Date tbc
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| | | BHN at Sleep 2017: Florian Kollenz, 25hours Hotels
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| | BoHos Winner: The Draycott Hotel, London
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| | BHN at Sleep 2017: Harry Harris, SUSD
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| BHN at Sleep 2017: Tristan Auer
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE
AND EXHIBITION
Katie Houghton
Head of Sales |
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| | International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes two industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com, which keep their respective sectors up to speed with news, comment and opinion.
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