The hotel industry is evolving rapidly. Hotel owners face an increasingly complex environment in which they must choose the single, best operating model and brand strategy for a given property. Easier said than done.
Does the property need a brand to drive incremental demand, or should it remain independent? Will independents survive in an increasingly branded industry? What is the growth potential for soft brands and non-branded operators? How do huge changes in the distribution landscape — from online travel agencies to Airbnb to Google — influence decisions of hotel owners?
In this latest Skift Research Report, we interviewed owners, operators, managers, franchisors, and other hotel industry experts to answer these questions and more.
What You'll Learn:
- Advantages and disadvantages of different ownership operating models
- Why the large brands have increasingly shifted to asset light and consolidated
- The potential market opportunity for soft brands and non-branded operators
- A proprietary ranking of seven major hotel brand chains
- Expectations for distribution costs, independents, and management and franchise contracts
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