Super Bowl Commercials + ATPCO Buys Routehappy + Venture Capital Trends

The Travel Industry's Daily Agenda-Setting Newsletter

February 1, 2018 View in browser

Note From the Editor A U.S. theme park, a foreign airline and (very possibly) a far-flung destination will be channeling all of their marketing acumen with Super Bowl ads on Sunday. The Universal Parks & Resorts, Turkish Airlines and widely rumored Tourism Australia TV commercials will have promotional value long after the National Football League commissioner hands off the Lombardi Trophy to the winning team, and that takes some of the sting out of the $5-$10 million spots. Still, this is risky business. Super Bowl advertising is a contact sport. — Dennis Schaal, Executive Editor Our Super Early Bird Rate for Skift Tech Forum Won't Last Long Did you hear we're almost sold out of $250 OFF Super Early Bird Tickets for our inaugural Skift Tech Forum? Only 9 discounted tickets remain! Silicon Valley is waiting for you, so check out our newly launched list of speakers and reserve your spot. Register Now Megatrends Extreme Weather Is Creating Travel Upheaval Extreme weather is the new normal. It's changing destinations for the worse, and it's not going to get better any time soon. Ordering and Payment Technology Creates Diner Haves and Have-Nots As restaurants streamline their operations and hone app-based loyalty programs, technology dictates the divide between those who can participate and those who can't. Top Stories New Skift Research Analyst Session: Venture Investment Trends In Travel The travel startup landscape is more dynamic than ever. Not every company will succeed, but travel leaders need to know where these new entrants see cracks in the incumbent armor. Subscribe to Skift Research to learn more. Universal and Turkish Airlines Are Betting Big on Super Bowl Ads From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too. Airline Data Powerhouse Buys Routehappy in Bid for Transformation Who says you can't teach an old dog new tricks? ATPCO's first acquisition in its 53-year history shows that rich content will play a huge role in the air distribution marketplace. Isrotel Teams With Marriott for a New Lifestyle Brand More hotels are following Soho House's lead and integrating members-only clubs into their business models. Whether this is enough to help a boutique brand like Publica Isrotel is something we'll have to wait and see, but perhaps joining Marriott's Autograph Collection can help. UK Government Doesn't Think It Has an Overtourism Problem It might be true that London isn't in the same boat as Venice or Prague, but there are plenty of areas finding it difficult to balance the demands of tourists and locals. Carriers Want to Get More Personal Sometimes you'll buy a plane ticket and the airline might try to sell you a rental car. Other times, the airline will skip the car but ask if you want premium economy. Why? Carriers are using data to guess what extras you might buy. Making Sense of Marriott's Commission Cut for Meetings It looks like what happened to travel agents 20 years ago is about to happen to meeting and event planners. Popular Now Why Air Canada Is Starting From Scratch With Its Loyalty Program Like most airlines, Air Canada knows a lot about its customers. But in 2020, once it launches a new loyalty program, it will have more flexibility to slice and dice data to deliver personal offers to passengers. Let's hope customers don't find it creepy. Priceline Group Revamps TV Strategy With Whopping Spending Hikes The Priceline Group's new emphasis on TV is unpleasant news for metasearch enterprises such as Trivago, Google, and TripAdvisor. The TV ads are an online travel agency version of a direct-booking campaign. Issues the Hospitality Industry Will Ignore at Its Own Peril The answers vary but there's at least one overriding shared sentiment. Even if times are good, there's always room for improvement in any industry. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You received this email because you are subscribed to Skift Daily Newsletter from Skift.

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