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Saturday, March 17, 2018

Friend, how Facebook's changes are affecting boutique hotel marketing, Airbnb steps up hotel campaign, Nobu aiming for 20 hotels by 2020 and more

Newsletter March 17: Putting on the Ritz
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How Facebook newsfeed changes are affecting boutique hotel marketing

Earlier this year, Mark Zuckerberg shocked the social media marketing world with his announcement that Facebook would be substantially changing the Facebook Newsfeed. What does this mean for businesses who rely on Facebook to promote their brand? What does this mean for boutique hotel marketing in an already crowded and noisy space?  Read more...

Airbnb escalates efforts to lure hotels away from OTAs

US: Airbnb has written an open letter to boutique hotel and B&B owners in an attempt to lure them away from the major OTAs.



Nobu to open 20 Hotels by 2020

US: Nobu Hospitality is on track to have 20 Nobu Hotels globally by 2020.



Video interview: Sadiah Mir, Criton Apps

BHN caught up with Criton's business development manager Sadiah Mir at Hotelympia 2018.




The Old Bell Hotel reopens

UK: The Old Bell Hotel in the Wiltshire market town of Malmesbury has reopened following extensive refurbishment.



Putting on the Ritz


• Our latest International Hospitality Media Dine and Learn event is taking place on Monday.

Sponsored by AHV Associates and hosted at the Ritz In London, the event will see an audience of invited hospitality owners, operators and lenders enjoy a light breakfast before taking part in an entertaining debate entitled Artificial intelligence v humanity.

The motion: 'The rise of the machines: artificial intelligence is good for hospitality owners' will be proposed by Frank Reeves of Avvio and Ray Goetz, GM at the Arch Hotel; and opposed by Steve Lowy of the Hotel Marketing Association.

Topics to be covered include customer service, chatbots and messaging, data analysis, guest profiling, cyber attacks, safety issues, programming errors, and the human touch in hospitality. The debate element is meant to be relatively light-hearted; a way to engage and wake up attendees and keep everybody entertained, albeit while serious points are being made.

If your company would like to sponsor a future Dine and Learn event contact Katie@internationalhospitality.media



George Sell, editor, Boutique Hotel News


Fiona Adams on "making great hotels exceptional"

BHN caught up with Fiona Adams, co-founder of The Know, at Hotelympia.


An opinionated interior designer in Shanghai


In the latest of an occasional series, interior designer David Bentheim casts his critical eye over two contrasting hotels in Shanghai.





March 19 2018
London 


April 9-10 2018
New York City

May 21 2018
London


May 21-22 2018 
London



July 10-11 2018
 London


November 2018
Dubai, UAE

Date tbc


2019 venue
and date tbc




BHN at Sleep: Florian Kollenz, 25hours Hotels


BHN at IHIF 2018: Chema Basterrechea, Radisson Hotel Group

How to approach technology and AI: Benjamin Devisme, Colossal Factory


BHN at IHIF 2018: Klaus Kohlmayr, IDeaS


BHN at Sleep 2017: Tristan Auer



EDITORIAL

George Sell. 
Editor,



+44 (0) 208 340 7989
George@boutiquehotelnews.com

ONLINE SALES, CONFERENCE 
AND EXHIBITION

Katie Houghton

Head of Sales

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International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes two industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com, which keep their respective sectors up to speed with news, comment and opinion.

Our conference experience spans three continents and covers high growth segments including boutique, lifestyle and hybrid hotels, serviced apartments / aparthotels and extended stay, and vacation rental. Our events are renowned for their intense focus and attract quality industry leaders, brands and independents, providing unparalleled networking and learning opportunities. We also organise bespoke educational events and investor breakfasts to bring owners, operators and investors together.

ENGAGE . EDUCATE .  INSPIRE . INFORM
© 2018 BoutiqueHotelNews. All Rights Reserved.
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